Matchmaking

This article is about the profession/tradition of marital matchmaking in different world cultures through history. For information about modern methods of matchmaking, such as online dating, see Dating. For Information about matchmaking in online video games, see Matchmaking (video games).

Gerard van Honthorst, The Match-Maker (1625)

Matchmaking is the process of pairing two or more people together, usually for the purpose of marriage, in which case the matchmaker is also known as a marriage broker.

The term is also used in the context of orher analogous pairing activities, such as with sporting events such as boxing, in business, online video games and in pairing organ donors.

Practice

Traditional matchmaking is a usual folk program in Russian museums.

In some cultures, the role of the matchmaker was and is quite professionalised. The Ashkenazi Jewish shadchan, or the Hindu astrologer, were often thought to be essential advisors and also helped in finding right spouses as they had links and a relation of good faith with the families. In cultures where arranged marriages were the rule, the astrologer used stars to sanctify matches that both parents approved of. Tarot divination has also been employed by some matchmakers.

Social dance, especially in frontier North America, the contra dance and square dance, has also been employed in matchmaking, usually informally. However, when farming families were widely separated and kept all children on the farm working, marriage-age children could often only meet in church or in such mandated social events. Matchmakers, acting as formal chaperones or as self-employed "busybodies" attended such events and advise families of burgeoning romances.

Matchmakers sitting on either side of the bride and groom in this Japanese wedding photo

The influence of such people in a culture that did not arrange marriages, and in which economic relationships (e.g. "being able to support a family", "good prospects") played a larger role in determining if a (male) suitor was acceptable, is difficult to determine.

Clergy probably played a key role in most Western cultures, as they continue to do in modern ones, especially where they are the most trusted mediators in the society. Matchmaking was certainly one of the peripheral functions of the village priest in Medieval Catholic society, as well as a duty of rabbis in traditional Jewish communities. Today, the shidduch is a system of matchmaking in which Jewish singles are introduced to one another in Orthodox Jewish communities.

In the 2010s and 2020s there has been a resurgence of interest in traditional matchmaking. Dissatisfaction with dating apps, television shows like Million Dollar Matchmaker and Indian Matchmaking, and a pandemic that made it harder for singles to meet organically created increased interest the role of the professional matchmaker. Those who find dating systems or services useful but prefer human intelligence and personal touches can choose from a wide range of such services now available. These services may rely on personality tests (but genetics has even been proposed), aiming to maximize the identification of the best match.

In Asia

In Singapore, the Social Development Unit (SDU), run by the city-state's government, offers a combination of professional counsel and dating system technology, like many commercial dating services. Thus the role of the matchmaker has become institutionalized, as a bureaucrat, and every citizen in Singapore has access to some subset of the matchmaking services that were once reserved for royalty or upper classes.

As of July 2023, there were 50 Iranian dating agencies according to Ministry of Islamic Culture and Guidance.

Other uses

The concept of matchmaking is also used in the business world and is known as B2B Matchmaking, Investor Matchmaking, Business Speed Dating, or Brokerage Events. In contradiction to social networking solutions, real meetings between business people are in focus. Trade fair organisations e.g. find this concept an added value for their exhibitors because it gives them the opportunity of advanced planned meetings. Following the inspiration of dating sites, some online B2B networking platforms developed advanced business matching solutions enabling relevant business partners' identification.

See also

• Anonymous matching
• Dating agency
• Genetic matchmaking
• Collaborative filtering
• Mail-order bride
• Marriage market
• Matrimonial website
• Stable marriage problem
• The old man under the moon: fabled Chinese matchmaker
• Pattern matching
• Novertur: Business matchmaking platform
• Khatbas: Traditional Egyptian matchmakers

People

• Robert Stewart Sparks, Los Angeles City Hall matchmaker, 20th century
• Nelle Brooke Stull, founder and president of the Widows' & Widowers' Club, 20th century

External links

• The dictionary definition of matchmaking at Wiktionary
• Media related to Matchmaking at Wikimedia Commons